Novel Ingredient Services, West Caldwell, NJ, and The Ingredient House, Belle Mead, NJ, have formed a strategic alliance within the food, beverage and dietary supplement markets. Over the last few years, these markets have experienced explosive demand for ingredients from low cost sources. The objective by North American manufacturers to lower product costs can only be successful long term if the quality and overall support services for these ingredients are secured—an area where Novel Ingredient Services and The Ingredient House excel, forming the basis for this partnership.